Sale ELC - Blossom Farm Martha Moo Tummy Time Roller Make tummy time even more fun for your little one with the Blossom Farm Martha Moo Tummy Time Roller. There is so much to discover on this patterned Tummy Time Roller! Bursting with bright... MSRP: Was: $54.99 Now: $38.49 Add to Cart
Sale ELC - Blossom Farm Activity Spiral Wrap Around Help little ones explore lots of soft textures, bright colours and friendly farm animals with the Blossom Farm Activity Spiral from Early Learning Centre. This charming cot toy is perfect for... MSRP: Was: $44.99 Now: $31.49 Add to Cart
Sale ELC - Blossom Farm My First Activity Book Keep your little one entertained for hours with the Blossom Farm Activity Book. Soft illustrated book with textured c-clip for on the go discovery Great for stimulating senses and exploring... MSRP: Was: $29.99 Now: $20.99 Add to Cart
Sale ELC - Blossom Farm Activity Cube Children can learn all about their favourite farmyard animals with the Blossom Farm Activity Cube from Early Learning Centre. With bright colours and soft textures to explore, there are so many... MSRP: Was: $39.99 Now: $27.99 Add to Cart
Sale ELC - Blossom Farm Cookie Caterpillar Rattle Stay entertained on the go with this colourful Blossom Farm Cookie Caterpillar Rattle from Early Learning Centre. With lots of textures for baby to explore, this adorable easy-to-grip... MSRP: Was: $21.99 Now: $15.39 Add to Cart
Sale ELC - Blossom Farm Activity Apple Chime Ball Little ones can enjoy lots of sensory fun with the Blossom Farm Activity Apple Chime Ball from Early Learning Centre.This jingly-jangly Apple Chime Ball is so much fun. It features crinkly leaves... MSRP: Was: $21.99 Now: $15.39 Add to Cart
Sale ELC - Blossom Farm Ruby Rabbit Ideal for clipping on to the side of pushchairs or car seats for fun on the go, this adorable toy comes with a textured c-clip for playing. Baby can explore the different textures or cuddle the... MSRP: Was: $16.99 Now: $11.89 Add to Cart
Sale ELC - Blossom Farm Martha Moo Travel Toy This cute toy clips on to the side of pushchairs or car seats for fun on the go, and comes with a textured teething c-clip for playing. Baby can explore the different textures and sounds of this... MSRP: Was: $29.99 Now: $20.99 Add to Cart
Sale ELC - Blossom Farm Breezy Bee Jiggler This adorable toy can be clipped on to the side of pushchairs or car seats for fun on the go, and comes with a textured teething c-clip for playing. When little ones pull down on the bee, they can... MSRP: Was: $18.99 Now: $13.29 Add to Cart
Sale ELC - Blossom Farm Loopy Links The Loopy Links can be clipped on to a bag or pushchair for on-the-go entertainment. The six links will clink against each other when jingled to make an exciting rattling sound for baby to enjoy. The... MSRP: Was: $11.99 Now: $8.39 Add to Cart
Sale ELC - Giant Sensory Ball Pit Children will have so much fun with this amazing and diverse Sensory Ball Pit from Early Learning Centre. This circular ball pit is perfect for little ones to sit, roll or play. The outside features... MSRP: Was: $64.99 Now: $44.99 Add to Cart
Sale ELC - Little Senses Glowing Soft Book The Little Senses Soft Book from Early Learning Centre encourages reading at an early age. A fantastic addition to the bookshelf, this soft book is perfect for story time before bed, or to take... MSRP: Was: $39.99 Now: $27.99 Add to Cart
Sale ELC - Whizz World Transporter Load up the cars and drive the chunky lorry. Flip down the ramp and drive cars up. Close the ramp, start the lorrys engine and set off on a big trip. Driving helps with little hands develop fine... MSRP: Was: $99.99 Now: $69.99 Add to Cart
Sale ELC - Whizz World Emergency Centre Magnetic links to connect the vehicles. Open the doors for fun lights and sounds. Vehicles with friendly faces. Handle for easy carrying. Match the car and the door colours. See the lights flash as... MSRP: Was: $99.99 Now: $69.99 Add to Cart
Sale ELC - Whizz World Construction Car Trio The Whizz World Construction Vehicle Magnetic Trio Set from Early Learning Centre is the perfect set for vehicle play at an early age. This adorable, chunky trio comes with three vehicles with... MSRP: Was: $34.99 Now: $24.49 Add to Cart
Sale ELC - Bathtime Boat Pour, scooping and draining fun! Turn bathtime into an exciting ocean adventure. Help the captain steer his boat while keeping a close eye on the sea. Oh no, a great big whale is about to eat that... MSRP: Was: $44.99 Now: $31.49 Add to Cart
Sale ELC - Frog Bath Bubble Blower Enjoy bath time fun with the bathtime Musical Froggie Bubble Blower from Early Learning Centre. Featuring suction cups so you can attach it to the bath or tiles, this friendly frog is ready for... MSRP: Was: $49.99 Now: $34.99 Add to Cart
Sale ELC - Bathtime Tea Party Bath time doesn’t have to feel like a chore for little ones – get them to look forward to it with the Early Learning Centre (ELC) Bath Time Tea Party Set. Carefully designed in the... MSRP: Was: $44.99 Now: $29.99 Add to Cart
Sale ELC - Bathtime Rattle & Roll Friends 3 floating bath toys filled with beads and balls. Shake, rattle and float. Fish rattle with a reflective surface. Frog with colourful beads to rattle. Turtle rattle with a kaleidescope effect. Let's... MSRP: Was: $44.99 Now: $31.49 Add to Cart
Sale ELC - Little Senses Shake-Along Maracas Introduce your baby to the wonderful world of music with the little senses interactive maracas. Choose between making up your own melodies with the simple music mode or learning great tunes with the... MSRP: Was: $59.99 Now: $41.99 Add to Cart
Sale ELC - Little Senses Glowing Rainmaker Turn it, roll it, shake it! A chunky rainmaker with rainbow beads for rattling and a friendly face that glows. Shake it to make the fun beads cascade down through the colourful disc or turn it upside... MSRP: Was: $54.99 Now: $38.49 Add to Cart
Sale ELC - Bendy Bird Highchair Toy Children will love playing with the colourful and interactive Early Learning Centre Highchair Activity toy. Bendy Bird is an exciting animal that sits on baby’s highchair to keep them... MSRP: Was: $24.99 Now: $17.49 Add to Cart
Sale ELC - Stacking Cups Set of 10 colourful stacking and nesting cups Stack, pour and scoop Holes in the base for water and sand play Helps develop motor skills and hand-to-eye coordination These versatile stacking cups... MSRP: Was: $24.99 Now: $17.49 Add to Cart
Sale ELC - Singing Animal Keyboard Encourage your little one's musical streak with the fun Early Learning Centre Singing Animal Keyboard. Complete with five friendly animal friends to play with, your baby will have hours of fun... MSRP: Was: $79.99 Now: $54.99 Add to Cart