Sale Kaloo - Perle Rabbit Rattle Cream 12cm This fabulousously soft rabbit includes several features to set it apart from other plush rabbits. Gently shake bunny to hear her rattle which stimulates baby and helps develops motor skills and hand eye coordination. Cleverly positioned ribbons allow... MSRP: Was: $24.95 Now: $21.95 Add to Cart
Sale Kaloo - Lapinoo Rabbit Pink 35cm Delightful pink rabbit has elegant long arms, legs and ears that are ideal hand holds for baby. Give her a bath in the washing machine and then pop her into the drier so she always looks her best and ready for an adventure or a warm bedtime snuggle. Her... MSRP: Was: $52.95 Now: $47.95 Add to Cart
Sale Kaloo - Plume Doudou Fawn Aqua Plume Doudou Fawn Aqua is a tactile and fluffy unisex comforter and is easy care, machine washable, which makes it an ideal gift for a newborn, christening or first birthday celebration. The Kaloo Plume range boasts several signature features that set it... MSRP: Was: $44.95 Now: $40.50 Add to Cart
Sale Kaloo - Kdoux Doudou Rabbit Dove K'Doux Doudou Rabbit Dove is a sweet rabbit comforter with arms, legs and long ears that are easy to grab and will delight the little ones. It's body is made of two gorgeous fabrics, one side white microvelour and the other soft muted green-blue muslin... MSRP: Was: $42.95 Now: $38.95 Add to Cart
Sale Kaloo - Lapinoo Rabbit Blue 35cm Presented in an FSC giftbox you can customise with a message, whichever colour you choose, the Kaloo Lapinoo range is the perfect gift. This chic steel blue rabbit has beautiful long arms, legs and ears that are ideal hand holds for baby. The ears are... MSRP: Was: $52.95 Now: $47.50 Add to Cart
Jellycat - Bashful Bee Soother The Bashful Bee Soother is a honeycomb dream in scrummy-sweet golden fur. Our bright-eyed bee is standing guard, looking after sleepyheads. Stripey, silly and summery, with stretchy feelers and a bobble body, this little bug is a bedtime bud. MSRP: Was: Now: $59.95 Add to Cart
Jellycat - Bashful Pug Gentle and affable, Bashful Pug is a tumbly, rumply rascal. Beautifully soft with a plump, beigey tum and a pebble-grey wrinkly muzzle, this curious pup has sweet foldy ears and a very boopable nose. MSRP: Was: Now: $59.95 Add to Cart
Sale ELC - Blossom Farm Rainbow Taggie Blankie The Blossom Farm Rainbow Blankie from Early Learning Centre is the ideal comforter for your baby to snuggle and cuddle with. This rainbow taggie blankie features bright colours and lots of soft textures for your little one to explore. They can stroke... MSRP: Was: $24.99 Now: $12.87 Add to Cart
Sale ELC - Blossom Farm Activity Pram Toy The Blossom Farm Activity Pram Toy is the ideal toy for keeping baby entertained while out in their pushchair. Easily attachable to the car seat or push chair, the beautiful colours and textures will keep baby mesmerised during their journey. Featuring... MSRP: Was: $44.99 Now: $23.52 Add to Cart
Sale ELC - Shape Sorter Hammer Bench Little DIY enthusiasts will love playing with this Shape Sorting Hammer Bench from the Early Learning Centre. This brightly coloured bench is so much fun! Do your best to match the shapes into the slots, then hammer them down with the included hammer... MSRP: Was: $39.99 Now: $22.07 Add to Cart
Sale ELC - Blossom Farm Martha Moo Tummy Time Roller Make tummy time even more fun for your little one with the Blossom Farm Martha Moo Tummy Time Roller. There is so much to discover on this patterned Tummy Time Roller! Bursting with bright colours, multiple textures and sweet sounds, children will... MSRP: Was: $54.99 Now: $38.49 Add to Cart
Sale ELC - Blossom Farm Activity Spiral Wrap Around Help little ones explore lots of soft textures, bright colours and friendly farm animals with the Blossom Farm Activity Spiral from Early Learning Centre. This charming cot toy is perfect for wrapping around cots, car seats and pushchairs to keep baby... MSRP: Was: $49.99 Now: $24.88 Add to Cart
Sale ELC - Blossom Farm My First Activity Book Keep your little one entertained for hours with the Blossom Farm Activity Book. Soft illustrated book with textured c-clip for on the go discovery Great for stimulating senses and exploring textures and colours Product dimensions: 23cm (H) x 14cm... MSRP: Was: $29.99 Now: $20.99 Add to Cart
Sale ELC - Blossom Farm Activity Cube Children can learn all about their favourite farmyard animals with the Blossom Farm Activity Cube from Early Learning Centre. With bright colours and soft textures to explore, there are so many opportunities for fun with this multi-sensory toy. They... MSRP: Was: $44.99 Now: $22.74 Add to Cart
Sale ELC - Blossom Farm Cookie Caterpillar Rattle Stay entertained on the go with this colourful Blossom Farm Cookie Caterpillar Rattle from Early Learning Centre. With lots of textures for baby to explore, this adorable easy-to-grip caterpillar rattle is perfectly sized for little hands... MSRP: Was: $24.99 Now: $12.87 Add to Cart
Sale ELC - Blossom Farm Activity Apple Chime Ball Little ones can enjoy lots of sensory fun with the Blossom Farm Activity Apple Chime Ball from Early Learning Centre.This jingly-jangly Apple Chime Ball is so much fun. It features crinkly leaves for baby to crunch, bright patterned segments, a smiling... MSRP: Was: $22.99 Now: $11.27 Add to Cart
Sale ELC - Blossom Farm Ruby Rabbit Ideal for clipping on to the side of pushchairs or car seats for fun on the go, this adorable toy comes with a textured c-clip for playing. Baby can explore the different textures or cuddle the super-soft coat at bedtime. The bright colours help with... MSRP: Was: $16.99 Now: $6.79 Add to Cart
Sale ELC - Blossom Farm Martha Moo Travel Toy This cute toy clips on to the side of pushchairs or car seats for fun on the go, and comes with a textured teething c-clip for playing. Baby can explore the different textures and sounds of this brightly coloured soft cow. They can crinkle its ears,... MSRP: Was: $29.99 Now: $20.99 Add to Cart
Sale ELC - Blossom Farm Breezy Bee Jiggler This adorable toy can be clipped on to the side of pushchairs or car seats for fun on the go, and comes with a textured teething c-clip for playing. When little ones pull down on the bee, they can watch him jiggle and enjoy the soothing vibrations... MSRP: Was: $20.99 Now: $10.74 Add to Cart
Sale ELC - Blossom Farm Loopy Links The Loopy Links can be clipped on to a bag or pushchair for on-the-go entertainment. The six links will clink against each other when jingled to make an exciting rattling sound for baby to enjoy. The bright colours of the Loopy Links make them visually... MSRP: Was: $12.99 Now: $6.68 Add to Cart
Sale ELC - Little Senses Glowing Soft Book The Little Senses Soft Book from Early Learning Centre encourages reading at an early age. A fantastic addition to the bookshelf, this soft book is perfect for story time before bed, or to take with you to restaurants or the park for reading fun on... MSRP: Was: $39.99 Now: $21.25 Add to Cart
Sale ELC - Bathtime Boat Pour, scooping and draining fun! Turn bathtime into an exciting ocean adventure. Help the captain steer his boat while keeping a close eye on the sea. Oh no, a great big whale is about to eat that diver! Open and close the whales mouth to scoop the water... MSRP: Was: $49.99 Now: $34.99 Add to Cart
Sale ELC - Frog Bath Bubble Blower Enjoy bath time fun with the bathtime Musical Froggie Bubble Blower from Early Learning Centre. Featuring suction cups so you can attach it to the bath or tiles, this friendly frog is ready for playtime! Simply fill the base with your bubbly bathwater... MSRP: Was: $59.99 Now: $30.39 Add to Cart
Sale ELC - Bathtime Tea Party Bath time doesn’t have to feel like a chore for little ones – get them to look forward to it with the Early Learning Centre (ELC) Bath Time Tea Party Set. Carefully designed in the perfect size for little hands, the set includes a transparent... MSRP: Was: $47.99 Now: $29.99 Add to Cart
Sale ELC - Bathtime Rattle & Roll Friends 3 floating bath toys filled with beads and balls. Shake, rattle and float. Fish rattle with a reflective surface. Frog with colourful beads to rattle. Turtle rattle with a kaleidescope effect. Let's push the creatures along the surface of the water and... MSRP: Was: $50.99 Now: $35.69 Add to Cart
Sale Jellystone- DIY Calm Down Bottle A unique sensory bottle for focused, calm play. Create your own calm down bottle! Shake and be mesmerised as the bottle contents whirl and make a slow descent helping your little one to calm their breath, self regulate and improve focus. Our DIY... MSRP: Was: $24.95 Now: $20.99 Choose Options
Sale Jellystone- Rainbow Stacker & Teether Toy Bring some sunshine into each day: our Rainbow Stacker is the ultimate multi-purpose toy, as your child will quickly discover how the stacking rings make the best soothing teethers! Babies love chewing on the soothing silicone rings and older... MSRP: Was: $24.95 Now: $20.99 Choose Options
Sale Jellystone- Moon Teether Offering your teething baby the best of both worlds, our Moon Teether combines a beech wood teething ring with a textured silicone teething ring that hits all the right sore spots in their little mouth. The hardwearing beech wood is an ideal... MSRP: Was: $16.95 Now: $13.99 Choose Options
Sale ELC - Bendy Bird Highchair Toy Children will love playing with the colourful and interactive Early Learning Centre Highchair Activity toy. Bendy Bird is an exciting animal that sits on baby’s highchair to keep them entertained before, during and after meals. Babies and toddlers... MSRP: Was: $29.99 Now: $20.99 Add to Cart
Sale ELC - Stacking Cups Set of 10 colourful stacking and nesting cups Stack, pour and scoop Holes in the base for water and sand play Helps develop motor skills and hand-to-eye coordination These versatile stacking cups will provide hours of fun, and are great for stimulating... MSRP: Was: $24.99 Now: $13.99 Add to Cart
Sale ELC - Singing Animal Keyboard Encourage your little one's musical streak with the fun Early Learning Centre Singing Animal Keyboard. Complete with five friendly animal friends to play with, your baby will have hours of fun listening to all the funny animal sounds as they sing along... MSRP: Was: $84.99 Now: $48.50 Add to Cart
Sale ELC - Shape Sorting Bus Children can learn all about colours, shapes and numbers with the bright and colourful double decker Shape Sorting Bus from Early Learning Centre. Ding Ding! All aboard! With rattling beads and a mirror, your little one will love exploring the six... MSRP: Was: $99.99 Now: $49.99 Add to Cart
Sale ELC - Pop Up Jungle Animals With the Early Learning Centre Pop Up Jungle Animals set, children can have fun spotting their favourite animals pop up in front of them. Little ones can figure out how to push the button, turn the dial and slide the handle on this toy. Then, they can... MSRP: Was: $34.99 Now: $24.49 Add to Cart
Sale ELC - Music Maker Shake and play with this colourful Music Maker instrument from Early Learning Centre either separately, or link together to form a super percussion set. Each of the four different triangle rattles makes a different sound for your baby to discover:... MSRP: Was: $49.99 Now: $27.68 Add to Cart
Sale ELC - Chain Link Get ready to construct amazing shapes with this colourful Chain Links set from Early Learning Centre. What colourful shapes and structures will you create with this Chain Links toy? Connect all the 12 chain links together to make anything you like, then... MSRP: Was: $19.99 Now: $10.84 Add to Cart
Sale ELC - Little Senses Glowing Stacking Rings Enjoy hours of stacking fun with the brightly coloured Little Senses Glowing Stacking Rings from Early Learning Centre, bursting with simulating elements and tactile finishes. See the colour-changing lights as they glow gently from the base as you... MSRP: Was: $69.99 Now: $42.88 Add to Cart
