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FLAT RATE DELIVERY FROM $9.95*

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    Plasticine - FunTUBulous Mini Plasticine - FunTUBulous Mini

    Plasticine - FunTUBulous Mini

    Plasticine - FunTUBulous Mini An oldie but a goodie! Remember when you played and created with Plasticine when you were little? Well now your kids can enjoy the same curious creative fun. 7 mini sticks of Plasticine for you to create and mould with...

    $11.99
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    Plasticine - Toolz Plasticine - Toolz

    Plasticine - Toolz

    An oldie but a goodie! Plasticine has been around for many years, and now your children can enjoy playing and sculpting with this fabulous material. Included in your tool box: 7 colours of Plasticine, 5 shaped cutters, 1 modelling tool and 1 roller. All...

    $11.99
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    Haynes - Machine Works V8 Engine Haynes - Machine Works V8 Engine

    Haynes - Machine Works V8 Engine

    Haynes - Machine Works V8 Engine This exciting V8 engine comes with ignition sound, illuminating spark plugs, all the tools you'll need for assembly, over 250 parts and a famous Haynes Manual. The model engine is great fun to put...

    Was: $159.99
    Now: $127.99
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    Haynes - Machine Works 4 Cylinder Engine Haynes - Machine Works 4 Cylinder Engine

    Haynes - Machine Works 4 Cylinder Engine

    Haynes - Machine Works 4 Cylinder Engine Build your own fully working model of a 4 cylinder petrol car engine with ignition sound and illuminating spark plugs The kit contains all the tools you'll need for assembly and over 100 parts. The model...

    Was: $119.99
    Now: $95.99
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    ELC - Blossom Farm Activity Spiral Wrap Around

    ELC - Blossom Farm Activity Spiral Wrap Around

    Help little ones explore lots of soft textures, bright colours and friendly farm animals with the Blossom Farm Activity Spiral from Early Learning Centre. This charming cot toy is perfect for wrapping around cots, car seats and pushchairs to keep baby...

    Was: $49.99
    Now: $24.88
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    ELC - Blossom Farm My First Activity Book

    ELC - Blossom Farm My First Activity Book

    Keep your little one entertained for hours with the Blossom Farm Activity Book. Soft illustrated book with textured c-clip for on the go discovery Great for stimulating senses and exploring textures and colours Product dimensions: 23cm (H) x 14cm...

    Was: $29.99
    Now: $20.99
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    ELC - Blossom Farm Activity Cube

    ELC - Blossom Farm Activity Cube

    Children can learn all about their favourite farmyard animals with the Blossom Farm Activity Cube from Early Learning Centre. With bright colours and soft textures to explore, there are so many opportunities for fun with this multi-sensory toy. They...

    Was: $44.99
    Now: $22.74
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    ELC - Blossom Farm Cookie Caterpillar Rattle

    ELC - Blossom Farm Cookie Caterpillar Rattle

    Stay entertained on the go with this colourful Blossom Farm Cookie Caterpillar Rattle from Early Learning Centre.   With lots of textures for baby to explore, this adorable easy-to-grip caterpillar rattle is perfectly sized for little hands...

    Was: $24.99
    Now: $12.87
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    ELC - Blossom Farm Activity Apple Chime Ball

    ELC - Blossom Farm Activity Apple Chime Ball

    Little ones can enjoy lots of sensory fun with the Blossom Farm Activity Apple Chime Ball from Early Learning Centre.This jingly-jangly Apple Chime Ball is so much fun. It features crinkly leaves for baby to crunch, bright patterned segments, a smiling...

    Was: $22.99
    Now: $11.27
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    ELC - Blossom Farm Ruby Rabbit

    ELC - Blossom Farm Ruby Rabbit

    Ideal for clipping on to the side of pushchairs or car seats for fun on the go, this adorable toy comes with a textured c-clip for playing. Baby can explore the different textures or cuddle the super-soft coat at bedtime. The bright colours help with...

    Was: $16.99
    Now: $6.79
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    ELC - Blossom Farm Martha Moo Travel Toy

    ELC - Blossom Farm Martha Moo Travel Toy

    This cute toy clips on to the side of pushchairs or car seats for fun on the go, and comes with a textured teething c-clip for playing. Baby can explore the different textures and sounds of this brightly coloured soft cow. They can crinkle its ears,...

    Was: $29.99
    Now: $20.99
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    ELC - Blossom Farm Breezy Bee Jiggler

    ELC - Blossom Farm Breezy Bee Jiggler

    This adorable toy can be clipped on to the side of pushchairs or car seats for fun on the go, and comes with a textured teething c-clip for playing. When little ones pull down on the bee, they can watch him jiggle and enjoy the soothing vibrations...

    Was: $20.99
    Now: $10.74
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    ELC - Blossom Farm Loopy Links ELC - Blossom Farm Loopy Links

    ELC - Blossom Farm Loopy Links

    The Loopy Links can be clipped on to a bag or pushchair for on-the-go entertainment. The six links will clink against each other when jingled to make an exciting rattling sound for baby to enjoy. The bright colours of the Loopy Links make them visually...

    Was: $12.99
    Now: $6.68
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    Play-Doh - Single Tub Assorted Colours

    Play-Doh - Single Tub Assorted Colours

    Brightly coloured 112g tub of PLAY-DOH compound is sure to unleash your imagination as you mold or shape the coolest creations!   Ages: 2+ years. Assorted Colours available. Price is for 1 Tub only. Notice to parents: Contains Wheat. Non toxic

    Was: $2.99
    Now: $2.50
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    ELC - Giant Sensory Ball Pit ELC - Giant Sensory Ball Pit ELC - Giant Sensory Ball Pit ELC - Giant Sensory Ball Pit

    ELC - Giant Sensory Ball Pit

    Children will have so much fun with this amazing and diverse Sensory Ball Pit from Early Learning Centre. This circular ball pit is perfect for little ones to sit, roll or play. The outside features ribbons for grasping on to, for extra-interactive...

    Was: $64.99
    Now: $34.99
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    ELC - Little Senses Glowing Soft Book ELC - Little Senses Glowing Soft Book ELC - Little Senses Glowing Soft Book

    ELC - Little Senses Glowing Soft Book

    The Little Senses Soft Book from Early Learning Centre encourages reading at an early age. A fantastic addition to the bookshelf, this soft book is perfect for story time before bed, or to take with you to restaurants or the park for reading fun on...

    Was: $39.99
    Now: $21.25
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    ELC - Whizz World Transporter ELC - Whizz World Transporter

    ELC - Whizz World Transporter

    Load up the cars and drive the chunky lorry. Flip down the ramp and drive cars up. Close the ramp, start the lorrys engine and set off on a big trip. Driving helps with little hands develop fine motor skills. Drive across the floor, zoom around the chair...

    Was: $99.99
    Now: $58.18
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    ELC - Bathtime Boat ELC - Bathtime Boat

    ELC - Bathtime Boat

    Pour, scooping and draining fun! Turn bathtime into an exciting ocean adventure. Help the captain steer his boat while keeping a close eye on the sea. Oh no, a great big whale is about to eat that diver! Open and close the whales mouth to scoop the water...

    Was: $49.99
    Now: $34.99
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    ELC - Frog Bath Bubble Blower ELC - Frog Bath Bubble Blower

    ELC - Frog Bath Bubble Blower

    Enjoy bath time fun with the bathtime Musical Froggie Bubble Blower from Early Learning Centre. Featuring suction cups so you can attach it to the bath or tiles, this friendly frog is ready for playtime! Simply fill the base with your bubbly bathwater...

    Was: $59.99
    Now: $30.39
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    ELC - Bathtime Tea Party ELC - Bathtime Tea Party ELC - Bathtime Tea Party ELC - Bathtime Tea Party ELC - Bathtime Tea Party

    ELC - Bathtime Tea Party

    Bath time doesn’t have to feel like a chore for little ones – get them to look forward to it with the Early Learning Centre (ELC) Bath Time Tea Party Set. Carefully designed in the perfect size for little hands, the set includes a transparent...

    Was: $47.99
    Now: $29.99
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    ELC - Bathtime Rattle & Roll Friends ELC - Bathtime Rattle & Roll Friends

    ELC - Bathtime Rattle & Roll Friends

    3 floating bath toys filled with beads and balls. Shake, rattle and float. Fish rattle with a reflective surface. Frog with colourful beads to rattle. Turtle rattle with a kaleidescope effect. Let's push the creatures along the surface of the water and...

    Was: $50.99
    Now: $35.69
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    Play-Doh - Starter Set Modelling Dough Play-Doh - Starter Set Modelling Dough

    Play-Doh - Starter Set Modelling Dough

    Convenient creativity kit for on-the-go Play-Doh fun. Features 9 classic tools and 4 Play-Doh colors. Reusable tote keeps all the pieces together for storage or travel. Notice to parents: Contains Wheat. Non toxic. Conforms to ASTM D-4236. Compound not...

    Was: $22.99
    Now: $18.99
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    Jellystone- DIY Calm Down Bottle Jellystone- DIY Calm Down Bottle Jellystone- DIY Calm Down Bottle Jellystone- DIY Calm Down Bottle Jellystone- DIY Calm Down Bottle

    Jellystone- DIY Calm Down Bottle

    A unique sensory bottle for focused, calm play. Create your own calm down bottle! Shake and be mesmerised as the bottle contents whirl and make a slow descent helping your little one to calm their breath, self regulate and improve focus.   Our DIY...

    Was: $24.95
    Now: $20.99
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    Jellystone- Rainbow Stacker & Teether Toy Jellystone- Rainbow Stacker & Teether Toy Jellystone- Rainbow Stacker & Teether Toy Jellystone- Rainbow Stacker & Teether Toy

    Jellystone- Rainbow Stacker & Teether Toy

    Bring some sunshine into each day: our Rainbow Stacker is the ultimate multi-purpose toy, as your child will quickly discover how the stacking rings make the best soothing teethers!  Babies love chewing on the soothing silicone rings and older...

    Was: $24.95
    Now: $20.99
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    Jellystone- Moon Teether Jellystone- Moon Teether Jellystone- Moon Teether

    Jellystone- Moon Teether

    Offering your teething baby the best of both worlds, our Moon Teether combines a beech wood teething ring with a textured silicone teething ring that hits all the right sore spots in their little mouth.  The hardwearing beech wood is an ideal...

    Was: $16.95
    Now: $13.99
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    Jellystone Chewelry - Princess & the Pea Necklace Jellystone Chewelry - Princess & the Pea Necklace Jellystone Chewelry - Princess & the Pea Necklace

    Jellystone Chewelry - Princess & the Pea Necklace

    Part of our children’s jewellery collection is this sweet ‘Princess & the Pea necklace’. Giving a twist to the traditionally round bead we have designed a unique organic shaped square bead. Each bead is individually knotted in...

    Was: $19.95
    Now: $17.99
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    ELC - Little Senses Shake-Along Maracas ELC - Little Senses Shake-Along Maracas ELC - Little Senses Shake-Along Maracas ELC - Little Senses Shake-Along Maracas

    ELC - Little Senses Shake-Along Maracas

    Introduce your baby to the wonderful world of music with the little senses interactive maracas. Choose between making up your own melodies with the simple music mode or learning great tunes with the play-along mode. Featuring lots of different textures,...

    Was: $59.99
    Now: $35.24
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    ELC - Bendy Bird Highchair Toy ELC - Bendy Bird Highchair Toy

    ELC - Bendy Bird Highchair Toy

    Children will love playing with the colourful and interactive Early Learning Centre Highchair Activity toy. Bendy Bird is an exciting animal that sits on baby’s highchair to keep them entertained before, during and after meals. Babies and toddlers...

    Was: $29.99
    Now: $20.99
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    ELC - Stacking Cups ELC - Stacking Cups ELC - Stacking Cups ELC - Stacking Cups

    ELC - Stacking Cups

    Set of 10 colourful stacking and nesting cups Stack, pour and scoop Holes in the base for water and sand play Helps develop motor skills and hand-to-eye coordination These versatile stacking cups will provide hours of fun, and are great for stimulating...

    Was: $24.99
    Now: $13.99
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    ELC - Singing Animal Keyboard ELC - Singing Animal Keyboard

    ELC - Singing Animal Keyboard

    Encourage your little one's musical streak with the fun Early Learning Centre Singing Animal Keyboard. Complete with five friendly animal friends to play with, your baby will have hours of fun listening to all the funny animal sounds as they sing along...

    Was: $84.99
    Now: $48.50
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    ELC - Shape Sorting Bus ELC - Shape Sorting Bus ELC - Shape Sorting Bus

    ELC - Shape Sorting Bus

    Children can learn all about colours, shapes and numbers with the bright and colourful double decker Shape Sorting Bus from Early Learning Centre. Ding Ding! All aboard! With rattling beads and a mirror, your little one will love exploring the six...

    Was: $99.99
    Now: $49.99
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    ELC - Pop Up Jungle Animals

    ELC - Pop Up Jungle Animals

    With the Early Learning Centre Pop Up Jungle Animals set, children can have fun spotting their favourite animals pop up in front of them. Little ones can figure out how to push the button, turn the dial and slide the handle on this toy. Then, they can...

    Was: $34.99
    Now: $24.49
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    ELC - Music Maker ELC - Music Maker ELC - Music Maker

    ELC - Music Maker

    Shake and play with this colourful Music Maker instrument from Early Learning Centre either separately, or link together to form a super percussion set. Each of the four different triangle rattles makes a different sound for your baby to discover:...

    Was: $49.99
    Now: $27.68
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    ELC - Chain Link

    ELC - Chain Link

    Get ready to construct amazing shapes with this colourful Chain Links set from Early Learning Centre. What colourful shapes and structures will you create with this Chain Links toy? Connect all the 12 chain links together to make anything you like, then...

    Was: $19.99
    Now: $10.84
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    ELC - Little Senses Glowing Stacking Rings ELC - Little Senses Glowing Stacking Rings ELC - Little Senses Glowing Stacking Rings

    ELC - Little Senses Glowing Stacking Rings

    Enjoy hours of stacking fun with the brightly coloured Little Senses Glowing Stacking Rings from Early Learning Centre, bursting with simulating elements and tactile finishes. See the colour-changing lights as they glow gently from the base as you...

    Was: $69.99
    Now: $42.88
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    ELC - Sensory Stacking Ring ELC - Sensory Stacking Ring

    ELC - Sensory Stacking Ring

    Baby will love to discover the bright colours of the Sensory Stacking Rings from Early Learning Centre. Stack the different textured rings onto the colourful rocking base and place the giraffe's head on top. Grasp each ring and explore the textures...

    Was: $54.99
    Now: $38.49