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FLAT RATE DELIVERY FROM $9.95*

Sassy Baby creates bright, engaging, and developmentally rich toys designed to inspire curiosity and learning from the very start. With a focus on early sensory exploration, each Sassy Baby toy is thoughtfully crafted to stimulate your little one’s senses through vibrant colours, unique textures, and playful sounds. From rattles and teethers to bath toys and activity sets, Sassy Baby products are designed with both fun and growth in mind — encouraging fine motor skills, visual tracking, and cognitive development.

Loved by parents around the world, Sassy Baby combines expert design with child-safe materials to support every stage of your baby’s journey. Whether it’s tummy time, bath time, or playtime, Sassy Baby helps turn everyday moments into joyful opportunities for discovery and connection.

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    Sassy Baby - Mischievous Matching Mushrooms Sassy Baby - Mischievous Matching Mushrooms Sassy Baby - Mischievous Matching Mushrooms Sassy Baby - Mischievous Matching Mushrooms Sassy Baby - Mischievous Matching Mushrooms

    Sassy Baby - Mischievous Matching Mushrooms

    Designed to captivate the hearts and minds of children and parents alike, this game is an adventure into a whimsical world where each mushroom has its own personality. With their vibrant designs, these mushrooms bring a touch of mischief to learning and...

    Was: $44.99
    Now: $36.99
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    Sassy Baby - Stacks of Circles Sassy Baby - Stacks of Circles Stacking Rings Sassy Baby - Stacks of Circles Stacking Rings Sassy Baby - Stacks of Circles Stacking Rings Sassy Baby - Stacks of Circles Stacking Rings

    Sassy Baby - Stacks of Circles Stacking Rings

    Encourage hands-on learning and sensory exploration with the Sassy Baby Stacks of Circles! This classic stacking toy is reimagined with bright colours, varied textures, and engaging shapes to stimulate your baby’s curiosity and creativity. Each...

    Was: $29.99
    Now: $23.99
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    Sassy Baby - Discovery Bath Ball Sassy Baby - Discovery Bath Ball Sassy Baby - Discovery Bath Ball Sassy Baby - Discovery Bath Ball Sassy Baby - Discovery Bath Ball

    Sassy Baby - Discovery Bath Ball

    Make a splash with the Sassy Baby Discovery Bath Ball, the perfect toy to turn bath time into a world of exploration and learning! Designed to inspire curiosity and engagement, this vibrant bath ball features bright colours, varied textures, and playful...

    Was: $19.99
    Now: $17.99
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    Sassy Baby - Double Dip Funnel Sassy Baby - Double Dip Funnel

    Sassy Baby - Double Dip Funnel

    Turn bath time into a playful science experiment with the Sassy Baby Double Dip Funnel! This interactive bath toy keeps little ones engaged as they pour, scoop, and watch water flow in surprising ways. Designed to promote early STEM learning, the Double...

    Was: $19.99
    Now: $17.99
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    Sassy Baby - Catch & Count Net Sassy Baby - Catch & Count Net Sassy Baby - Catch & Count Net Sassy Baby - Catch & Count Net

    Sassy Baby - Catch & Count Net

    Make every bath an exciting learning adventure with the Sassy Baby Catch & Count Net! This vibrant and educational bath toy transforms ordinary bath time into a playful opportunity for discovery, helping little ones build early STEM skills through...

    Was: $22.99
    Now: $18.99
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    Sassy Baby - Light-up Rainbow Reel Sassy Baby - Light-up Rainbow Reel Sassy Baby - Light-up Rainbow Reel

    Sassy Baby - Light-up Rainbow Reel

    This enchanting tray toy comes to life with a kaleidoscope of colours as your baby spins the wheel, igniting a dazzling light show within the centre spokes. The captivating cascade of tumbling beads creates a gentle, soothing sound, while the soft,...

    Was: $31.99
    Now: $25.99
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    Sassy Baby - Teethe and Twirl Sensation Sassy Baby - Teethe and Twirl Sensation Sassy Baby - Teethe and Twirl Sensation

    Sassy Baby - Teethe and Twirl Sensation

    Designed to stimulate and soothe, this innovative toy combines tactile engagement with motor skill development. The vibrant colours and varied textures invite babies to explore, while the spinning Ferris wheel captures their gaze, enhancing visual...

    Was: $31.99
    Now: $25.99
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    Sassy Baby - Look Book Sassy Baby - Look Book Sassy Baby - Look Book

    Sassy Baby - Look Book

    Introducing the Sassy Baby Look Book – a colourful and engaging first photo album designed to foster early visual and sensory development in infants. This innovative book invites parents and babies to enjoy a unique bonding experience, ensuring...

    Was: $19.99
    Now: $15.99
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    Sassy Baby - Macaron Water Squirters Sassy Baby - Macaron Water Squirters Sassy Baby - Macaron Water Squirters Sassy Baby - Macaron Water Squirters Sassy Baby - Macaron Water Squirters

    Sassy Baby - Macaron Water Squirters

    These delightful toys are designed to bring a splash of colour and joy to your little one's bath routine. Crafted with care, each macaron water squirter is a vibrant homage to the classic French confectionery, promising a fun sensory development...

    Was: $27.99
    Now: $22.99
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    Sassy Baby - Whirling Waterfall Sassy Baby - Whirling Waterfall Sassy Baby - Whirling Waterfall

    Sassy Baby - Whirling Waterfall

    This engaging toy is designed to stimulate your baby's senses and encourage playful discovery. The bright colours and dynamic water movement create a delightful experience that blends fun with developmental benefits. Perfect for bath time or any...

    Was: $27.99
    Now: $22.99
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