{"title":"Baby Toys","description":"","products":[{"product_id":"elc-sensory-stacking-ring","title":"ELC - Sensory Stacking Ring","description":"\u003cp\u003eBaby will love to discover the bright colours of the Sensory Stacking Rings from Early Learning Centre.\u003c\/p\u003e\u003cp\u003eStack the different textured rings onto the colourful rocking base and place the giraffe's head on top. Grasp each ring and explore the textures. Shake to see if it rattles or give it a chew and discover how it feels. Baby can then try to stack each ring on the post in size order - the wobbling base makes this extra fun. Spread the rings out for baby to stretch for or roll a ring along the floor for your crawling baby to fetch.\u003c\/p\u003e\u003cp\u003eActive play helps your baby to grow strong and coordinated while the different textures and colours of each ring stimulates the senses. These Sensory Stacking Rings are great for problem solving and aid with teething.\u003c\/p\u003e\u003cp\u003eProduct Features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTextured rings to stack, chew and explore\u003c\/li\u003e\n\u003cli\u003eIncludes: 1 x stacking post with rocking base, 5 x textured rings and 1 x giraffe head topper\u003c\/li\u003e\n\u003cli\u003eColoured stacking ring set with different textures and friendly giraffe head\u003c\/li\u003e\n\u003cli\u003eGreat for problem solving and stimulating the senses\u003c\/li\u003e\n\u003cli\u003eSize : 26cm (H) x 14cm (W) x 14cm (D)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAge guide: 6 to 24 months\u003c\/p\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184024961202,"sku":"ELC130560","price":32.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/ELC130560-stackingrings-2__08348.1620359638.1280.1280.jpg?v=1773455913"},{"product_id":"elc-chain-link","title":"ELC - Chain Link","description":"\u003cp\u003eGet ready to construct amazing shapes with this colourful Chain Links set from Early Learning Centre.\u003c\/p\u003e\u003cp\u003eWhat colourful shapes and structures will you create with this Chain Links toy? Connect all the 12 chain links together to make anything you like, then take them apart to start all over again. Count the chain links: how many are there? What colours are they?\u003c\/p\u003e\u003cp\u003eThis fun toy helps with hand-eye coordination, as well as baby’s colour recognition.\u003c\/p\u003e\u003cp\u003eAges: 6 months - 3 years\u003c\/p\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184025649330,"sku":"ELC147734","price":10.84,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/ELC147734__79117.1620366789.1280.1280.jpg?v=1773455929"},{"product_id":"elc-pop-up-jungle-animals","title":"ELC - Pop Up Jungle Animals","description":"\u003cp\u003eWith the Early Learning Centre Pop Up Jungle Animals set, children can have fun spotting their favourite animals pop up in front of them.\u003c\/p\u003e\u003cp\u003eLittle ones can figure out how to push the button, turn the dial and slide the handle on this toy. Then, they can watch the friendly faces pop out of the pod to surprise them. These brightly coloured animal friends are so fun and silly. Can your child spot their favourite animals and mimic the sounds they make?\u003c\/p\u003e\u003cp\u003eGrown-ups will appreciate that learning to push the buttons teaches baby problem-solving and fine motor skills. Discovering how the game works also encourages curiosity and builds confidence.\u003c\/p\u003e\u003cp\u003eSize: 10 x 22 x 13cm\u003c\/p\u003e\u003cp\u003eAges: 1-2\u003c\/p\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184025878706,"sku":"ELC147741**","price":24.49,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/ELC147741__12587.1620368189.1280.1280.jpg?v=1773455934"},{"product_id":"elc-shape-sorting-bus","title":"ELC - Shape Sorting Bus","description":"\u003cp\u003eChildren can learn all about colours, shapes and numbers with the bright and colourful double decker Shape Sorting Bus from Early Learning Centre.\u003c\/p\u003e\u003cp\u003eDing Ding! All aboard! With rattling beads and a mirror, your little one will love exploring the six different shapes and posting them through the slots into the bright red bus. When they’ve posted them, they can open up the bus, collect the shapes and play again! You can teach your child all about different colours and shapes with this fun game. Little ones can take their bus on a push-along adventure, picking up colourful shape passengers as they travel along. Children can learn all about colours, shapes and numbers with the bright and colourful double decker Shape Sorting Bus from Early Learning Centre.\u003c\/p\u003e\u003cp\u003eGrown-ups will appreciate that playing pretend inspires the imagination, while posting the shapes improves dexterity, fine motor skills and hand-to-eye coordination.\u003c\/p\u003e\u003cp\u003eSize: 16 x 12 x 23cm\u003c\/p\u003e\u003cp\u003eAges: 6 months - 3 years\u003c\/p\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184025977010,"sku":"ELC147744","price":59.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/5050048133357__16786.1620368772.1280.1280.jpg?v=1773455936"},{"product_id":"elc-stacking-cups","title":"ELC - Stacking Cups","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eSet of 10 colourful stacking and nesting cups\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eStack, pour and scoop\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHoles in the base for water and sand play\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHelps develop motor skills and hand-to-eye coordination\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan\u003eThese versatile stacking cups will provide hours of fun, and are great for stimulating senses and developing problem solving skills.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eProduct dimensions: 65cm (H) x 10cm (W) x 10cm (D)\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eAge: 6 months to 3 years\u003c\/span\u003e\u003c\/p\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184026108082,"sku":"ELC147748**","price":13.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/elc-stacking-cups__00597.1620444472.1280.1280.jpg?v=1773455939"},{"product_id":"elc-bendy-bird","title":"ELC - Bendy Bird Highchair Toy","description":"\u003cp\u003eChildren will love playing with the colourful and interactive Early Learning Centre Highchair Activity toy.\u003c\/p\u003e\u003cp\u003eBendy Bird is an exciting animal that sits on baby’s highchair to keep them entertained before, during and after meals. Babies and toddlers can have fun exploring the different textures and bright colours on this interactive toy. They can feel the soft ribbons, spin the wings, click the tail, squeak the beak, chew on the teether or rattle the beads.\u003c\/p\u003e\u003cp\u003eGrown-ups will love that this highchair toy helps stimulates a child’s senses and encourages hand to eye coordination. It also features suction pads to keep it connected to the highchair, table or most other flat surfaces.\u003c\/p\u003e\u003cp\u003eProduct Features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInteractive bird highchair activity toy with multiple colours and textures\u003c\/li\u003e\n\u003cli\u003eSet contains: 1x highchair activity toy\u003c\/li\u003e\n\u003cli\u003eBird includes clicking teether tail, squeaking beak, bendy neck, spinning wings, rattling beads and ribbons\u003c\/li\u003e\n\u003cli\u003ePlaying with sensory toys improves fine motor skills and hand to eye coordination\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 22cm (H) x 11cm (W) x 8cm (D)\u003c\/li\u003e\n\u003cli\u003ePackaging dimensions: 23cm (H) x 13.5cm (W) x 12.5cm (D)\u003c\/li\u003e\n\u003c\/ul\u003e \u003cdiv id=\"wc-power-page\"\u003e\u003cdiv id=\"syndi_powerpage\"\u003e \u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"specifications item\"\u003e\n\u003ch3 class=\"item_header\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul class=\"item_content\"\u003e\n\u003cli\u003e\u003cul class=\"product_age\"\u003e\u003cli\u003e\n\u003cspan\u003eAge:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel class=\"product_age\"\u003e6 - 18 months\u003c\/label\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHeight:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e23.0 cm\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eWidth:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e13.5 cm\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eDepth:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e12.5 cm\u003c\/label\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184026304690,"sku":"ELC148434","price":20.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/99579_1__68731.1620447707.1280.1280.jpg?v=1773455972"},{"product_id":"elc-shape-sorter-hammer-bench","title":"ELC - Shape Sorter Hammer Bench","description":"\u003cp\u003eLittle DIY enthusiasts will love playing with this Shape Sorting Hammer Bench from the Early Learning Centre.\u003c\/p\u003e\u003cp\u003eThis brightly coloured bench is so much fun! Do your best to match the shapes into the slots, then hammer them down with the included hammer. Then, turn it over and enjoy doing it over again! As your baby grows, you can talk to them about colours and shapes and help them to discover which ones fit where.\u003c\/p\u003e\u003cp\u003eGreat for colour and shape recognition, this Shape Sorting Hammer Bench helps develop children's problem-solving skills, hand-eye coordination and stimulates their senses too.\u003c\/p\u003e\u003cp\u003eComes in assorted colours. Colour chosen at random\u003c\/p\u003e\u003cp\u003eSize: 7 x 26 x 10.5cm\u003c\/p\u003e\u003cp\u003eAges: 1-3\u003c\/p\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184032006322,"sku":"ELC200052","price":22.07,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/ELC200052__05241.1620863682.1280.1280.jpg?v=1773456094"},{"product_id":"elc-blossom-farm-pram-toy","title":"ELC - Blossom Farm Activity Pram Toy","description":"\u003cdiv class=\"P69sCd HceBxe\" data-hveid=\"CAEQnAI\"\u003e\u003cdiv class=\"P69sCd HceBxe\" data-hveid=\"CAEQ1gI\"\u003e\n\u003cp\u003e\u003cspan\u003eThe Blossom Farm Activity Pram Toy is the ideal toy for keeping baby entertained while out in their pushchair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEasily attachable to the car seat or push chair, the beautiful colours and textures will keep baby mesmerised during their journey. Featuring multiple patterns shaped like a rainbow, a crinkly cloud and mirror sun with sensory tags, little ones will love to grab onto the hanging toys, encouraging movement as they reach out for each activity. This toy includes a ladybird rattle, bumble bee squeaker and a textured teething ring.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDimensions: 25cm (H) x 26cm (W) x 1cm (D)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cp\u003e\u003cspan\u003eAge: birth+\u003c\/span\u003e\u003c\/p\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184032071858,"sku":"ELC200083","price":26.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/ELC200083__40929.1620864412.1280.1280.jpg?v=1773456095"},{"product_id":"elc-highchair-steering-wheel","title":"ELC - Highchair Steering Wheel","description":"\u003cp\u003eFilled with exciting activities for little drivers, baby will love to play and discover the Highchair Steering Wheel from Early Learning Centre.\u003c\/p\u003e\u003cp\u003eEnjoy fun flashing lights, engine sounds and two happy tunes. Start the engine and let’s go on an adventure. Turn the steering wheel, beep the horn and check your reflection in the side mirror! Steer left or right to see the indicators flash. Attaching easily to most highchair trays or flat surfaces with a suction cup, this fun steering wheel makes waiting for meals much more fun!\u003c\/p\u003e\u003cp\u003eUsing controls is a great way to develop fine motor skills and hand to eye coordination while the various features, sounds and lights will stimulate baby’s senses.\u003c\/p\u003e\u003cp\u003eProduct Features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInteractive wheel with sounds and lights\u003c\/li\u003e\n\u003cli\u003eSet contains: 1x highchair steering wheel\u003c\/li\u003e\n\u003cli\u003eIncludes gear lever, horn, flashing lights, engine sound and two fun melodies\u003c\/li\u003e\n\u003cli\u003eMirror for self-discovery and peek-a-boo fun\u003c\/li\u003e\n\u003cli\u003eSuction pad to stick to highchair tray or table\u003c\/li\u003e\n\u003cli\u003eRequires: 2x AA batteries (included)\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 17cm (H) x 22cm (W) x 10cm (D)\u003c\/li\u003e\n\u003c\/ul\u003e \u003cdiv id=\"wc-power-page\"\u003e\u003cdiv id=\"syndi_powerpage\"\u003e \u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"specifications item\"\u003e\n\u003ch3 class=\"item_header\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul class=\"item_content\"\u003e\n\u003cli\u003e\u003cul class=\"product_age\"\u003e\u003cli\u003e\n\u003cspan\u003eAge:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel class=\"product_age\"\u003e6 - 18 months\u003c\/label\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHeight:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e20.0 cm\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eWidth:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e23.0 cm\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eDepth:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e15.0 cm\u003c\/label\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184144171186,"sku":"ELC147736","price":44.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/http_2525253A_2525252F_2525252Fstatic.theiconic.com.au_2525252Fp_2525252Fearly-learning-centre-8491-2710821-3__15322.1632833134.1280.1280.jpg?v=1773459306"},{"product_id":"elc-giant-wooden-activity-cube","title":"ELC - Giant Wooden Activity Cube","description":"\u003cp\u003eYour little one will love playing with this Classic Wooden Giant Activity Cube from Early Learning Centre.\u003c\/p\u003e\u003cp\u003eThere are so many features to discover in this large Wooden Activity Cube. They can try sorting the shapes, spinning the paddles, counting the objects or moving the hands around the clock. The bright and colourful design, with plenty of sweet patterns, is sure to delight.\u003c\/p\u003e\u003cp\u003ePlaying with the different activities in the Classic Wooden Giant Activity Cube helps develop fine motor skills, as well as hand-eye coordination and problem-solving.\u003c\/p\u003e\u003cp\u003eProduct Features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFive sides of play for little hands to explore\u003c\/li\u003e\n\u003cli\u003eSet contains: 1x giant activity cube and 3x shape sorting blocks\u003c\/li\u003e\n\u003cli\u003eIncludes bead run, shape sorter, spinning paddles, clock and sliding sun and cloud shapes\u003c\/li\u003e\n\u003cli\u003eBead frame stores neatly inside the cube\u003c\/li\u003e\n\u003cli\u003eSturdy wooden design and bright, fun colours\u003c\/li\u003e\n\u003cli\u003eHelps children develop fine motor skills and hand-to-eye coordination through problem-solving\u003c\/li\u003e\n\u003cli\u003eSuitable for ages 12 months and over\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 50cm (H) x 29cm (W) x 29cm (D)\u003c\/li\u003e\n\u003c\/ul\u003e \u003cdiv id=\"wc-power-page\"\u003e\u003cdiv id=\"syndi_powerpage\"\u003e \u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"specifications item\"\u003e\n\u003ch3 class=\"item_header\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul class=\"item_content\"\u003e\n\u003cli\u003e\u003cul class=\"product_age\"\u003e\u003cli\u003e\n\u003cspan\u003eAge:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel class=\"product_age\"\u003e12 months - 3 years\u003c\/label\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHeight:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e31.0 cm\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eWidth:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e33.0 cm\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eDepth:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e31.0 cm\u003c\/label\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184144302258,"sku":"ELC200264**","price":72.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/117808_1_7__15914.1632834888.1280.1280.jpg?v=1773459310"},{"product_id":"elc-wooden-shape-sorter","title":"ELC - Wooden Shape Sorter","description":"\u003cp\u003eChildren can explore different shapes, stack them up and match them with this Early Learning Centre Wooden Shape Sorter.\u003c\/p\u003e\u003cp\u003eIt’s time to post the shapes through the holes! Children can lift the lid on the cube, then take a peek inside to see where they have gone. Once they discover the shapes, they can start the fun all over again.\u003c\/p\u003e\u003cp\u003eCarefully made from wood, this classic shape-sorter is great for developing problem-solving and fine motor skills, which help with many important aspects of early learning.\u003c\/p\u003e\u003cp\u003eProduct features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClassic wooden shape sorter\u003c\/li\u003e\n\u003cli\u003eSet contains: 1x shape sorter and 6x wooden blocks\u003c\/li\u003e\n\u003cli\u003eFSC®-certified - crafted from sustainable wood\u003c\/li\u003e\n\u003cli\u003eSix colourful shapes to sort\u003c\/li\u003e\n\u003cli\u003ePerfect size for little hands\u003c\/li\u003e\n\u003cli\u003eLift the lid to take the blocks back out\u003c\/li\u003e\n\u003cli\u003eSorting the shape boosts fine motor skills and helps little fingers get stronger\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 15cm (H) x 15cm (W) x 15cm (D)\u003c\/li\u003e\n\u003cli\u003ePackaging dimensions: 16.5cm (H) x 16.5cm (W) x 16.5cm (D)\u003c\/li\u003e\n\u003c\/ul\u003eSuitable for ages 12 months to 3 years old.\u003cp\u003e \u003c\/p\u003e\u003cdiv id=\"wc-power-page\"\u003e\u003cdiv id=\"syndi_powerpage\"\u003e \u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"specifications item\"\u003e\n\u003ch3 class=\"item_header\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul class=\"item_content\"\u003e\u003cli\u003e\u003cul class=\"product_age\"\u003e\u003cli\u003e\n\u003cspan\u003eAge:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel class=\"product_age\"\u003e12 months - 3 years\u003c\/label\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184144433330,"sku":"ELC200252**","price":31.07,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/5034253002455__60839.1632835682.1280.1280.jpg?v=1773459313"},{"product_id":"elc-wooden-activity-blocks","title":"ELC - Wooden Activity Blocks","description":"\u003cp\u003eChildren will love building and learning with these Early Learning Centre Alphabet Blocks.\u003c\/p\u003e\u003cp\u003eThis set includes 26 chunky wooden blocks that are perfectly sized for small hands. Children can discover the numbers and letters on each side, then try matching the colours, letters and numbers in the right order. They can stack them all up and explore the different shapes too.\u003c\/p\u003e\u003cp\u003ePlaying with these chunky wooden blocks helps develop children’s fine motor skills and hand to eye coordination. Plus, they help children learn more about number, colour and shape recognition too.\u003c\/p\u003e\u003cp\u003eProduct features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColourful, chunky wooden blocks\u003c\/li\u003e\n\u003cli\u003eSet contains: 26x wooden blocks\u003c\/li\u003e\n\u003cli\u003eFSC®-certified – crafted from sustainable wood\u003c\/li\u003e\n\u003cli\u003eLetters and numbers printed on each side\u003c\/li\u003e\n\u003cli\u003eBuilding with the bricks boosts hand-to-eye coordination\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 4cm (H) x 4cm (W) x 4cm (D)\u003c\/li\u003e\n\u003cli\u003ePackaging dimensions: 16cm (H) x 21cm (W) x 8cm (D)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSuitable for ages 12 months and over.\u003c\/p\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184144498866,"sku":"ELC200248","price":38.49,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/5034253002417__97582.1632836090.1280.1280.jpg?v=1773459315"},{"product_id":"elc-wooden-hammer-bench","title":"ELC - Wooden Hammer Bench","description":"\u003cp\u003eKeep your little ones entertained for hours with this Wooden Hammer Bench from Early Learning Centre.\u003c\/p\u003e\u003cp\u003eCarefully crafted from wood for a classic toy look, this Wooden Hammer Bench features 6 colourful pegs in a cylindrical shape, an easy-to-hold hammer and a six-holed bench. Kids can hammer the pegs into the holes, learning about colours and counting as they play.\u003c\/p\u003e\u003cp\u003eGrown-ups are sure to appreciate that this engaging toy helps to improve hand-eye coordination and problem-solving.\u003c\/p\u003e\u003cp\u003eProduct features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClassic hammer bench toy in wood\u003c\/li\u003e\n\u003cli\u003eSet contains: 1x Wooden Hammer Bench, 1x wooden hammer and 6x colourful pegs\u003c\/li\u003e\n\u003cli\u003eFSC®-certified - crafted from sustainable wood\u003c\/li\u003e\n\u003cli\u003eEasy-to-hold hammer\u003c\/li\u003e\n\u003cli\u003eSimply hammer the pegs into the holes, turn over and start again\u003c\/li\u003e\n\u003cli\u003eGreat for colour recognition\u003c\/li\u003e\n\u003cli\u003eDevelops hand-to-eye coordination\u003c\/li\u003e\n\u003cli\u003eStimulates the senses\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 10cm (H) x 24cm (W) x 11cm (D)\u003c\/li\u003e\n\u003cli\u003ePackaging dimensions: 12.5cm (H) x 25.5cm (W) x 12cm (D)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSuitable for ages 12 months to 3 years old.\u003c\/p\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184144629938,"sku":"ELC200245**","price":26.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/540398-Primary-1200Wx1200H_context_bWFzdGVyfGltYWdlc3w1Mzc5NTN8aW1hZ2UvcG5nfGltYWdlcy9oYWMvaDI5LzkxODIxMjI0NDI3ODIucG5nfDViOTI2ZmUxNzQ0MDFiZGNlNWU4MWFmYzg0ZjFlNWU5MzE5NzIzMDE5YTk4MzEw.png?v=1773459319"},{"product_id":"elc-wooden-stacking-rings","title":"ELC - Wooden Stacking Rings","description":"\u003cp\u003eThe traditional Early Learning Centre Wooden Stacking Rings set has been given a wobbly twist to make it even more fun!\u003c\/p\u003e\u003cp\u003eStack the five brightly coloured, chunky, wooden, stacking rings onto the base as it wobbles about then top it off with the bird topper. Stacking the rings will encourage children to think creatively and boost reactions. We can stack the colourful rings onto the base, count as you stack and pop our little bird on top, then give it a push to watch it wibble and wobble around. The little bird loves the wobbly games, can you wobble around like the little bird too?\u003c\/p\u003e\u003cp\u003eSorting the rings boosts problem solving skills while balancing and stacking helps hand to eye coordination.\u003c\/p\u003e\u003cp\u003eProduct Features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChunky wooden stacking toy\u003c\/li\u003e\n\u003cli\u003eSet contains: 5x coloured stacking rings, 1x bird topper and 1x wobble base\u003c\/li\u003e\n\u003cli\u003eFSC®-certified - crafted from sustainable wood\u003c\/li\u003e\n\u003cli\u003eEncourages creative thinking\u003c\/li\u003e\n\u003cli\u003eBoosts reactions and hand to eye coordination\u003c\/li\u003e\n\u003cli\u003eDevelops balance and skill\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 20cm (H) x 13cm (W) x 13cm (D)\u003c\/li\u003e\n\u003cli\u003ePackaging dimensions: 23cm (H) x 15cm (W) x 15cm (D)\u003c\/li\u003e\n\u003c\/ul\u003e \u003cdiv id=\"wc-power-page\"\u003e\u003cdiv id=\"syndi_powerpage\"\u003e \u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"specifications item\"\u003e\n\u003ch3 class=\"item_header\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul class=\"item_content\"\u003e\u003cli\u003e\u003cul class=\"product_age\"\u003e\u003cli\u003e\n\u003cspan\u003eAge:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel class=\"product_age\"\u003e12 months - 3 years\u003c\/label\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184144695474,"sku":"ELC200244","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/5034253002370__99262.1632838184.1280.1280.jpg?v=1773459321"},{"product_id":"elc-wooden-highchair-bead-maze","title":"ELC - Wooden Highchair Bead Maze","description":"\u003cp\u003eYour baby will love the bold, contrasting and bright colours of this Wooden Highchair Toy from Early Learning Centre, and you'll love the classic wooden look.\u003c\/p\u003e\u003cp\u003eFlick, spin or push the beads around the frame, how fast can you make them go? With suction cups to firmly attach this toy to the table of your child's highchair or most other flat surfaces, your child can handle the beads and trace them up and down and round and round the winding path.\u003c\/p\u003e\u003cp\u003ePlaying with Wooden Highchair Toy helps little ones strengthen little fingers, and develops hand-to-eye coordination and fine motor skills. The mirror at the bottom helps promote self-awareness and your baby will love watching the reflection of the colourful beads as they move them along.\u003c\/p\u003e\u003cp\u003eProduct Features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClassic wooden toy with brightly coloured beads to explore\u003c\/li\u003e\n\u003cli\u003eSet contains: 1x activity house, 1x hammer, 2x balls, 2x keys and 2x blocks\u003c\/li\u003e\n\u003cli\u003eColourful beads to spin and zoom around the frame\u003c\/li\u003e\n\u003cli\u003eAttaches to most flat surfaces with suction pads\u003c\/li\u003e\n\u003cli\u003eGreat for keeping baby entertained at meal times\u003c\/li\u003e\n\u003cli\u003eMirrored base for self discovery\u003c\/li\u003e\n\u003cli\u003eBlack and white design - high-contrast colours will captivate and hold your baby’s attention, encouraging visual development as well as physical activity.\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 17.5cm (H) x 10cm (W) x 10cm (D)\u003c\/li\u003e\n\u003cli\u003ePackaging dimensions: 21cm (H) x 12cm (W) x 11cm (D)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv class=\"specifications item\"\u003e\n\u003ch3 class=\"item_header\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul class=\"item_content\"\u003e\u003cli\u003e\u003cul class=\"product_age\"\u003e\u003cli\u003e\n\u003cspan\u003eAge:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel class=\"product_age\"\u003e0 - 24 months\u003c\/label\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184144761010,"sku":"ELC200242","price":17.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/ELC200242__93853.1632839026.1280.1280.jpg?v=1773459322"},{"product_id":"elc-shape-sorting-house","title":"ELC - Shape Sorting House","description":"\u003cp\u003eLet's match up the shapes and slot them through the holes with the Early Learning Centre Shape Sorting House.\u003c\/p\u003e\u003cp\u003eThe perfect addition to your toy box, this sorting house is both fun and educational! Choose a shape and figure out where it fits. Can you match the colours and shapes and name each of them. When you're done, lift the roof or open the door and start all over again.\u003c\/p\u003e\u003cp\u003eSorting the shapes helps children develop with fine motor skills.\u003c\/p\u003e\u003cp\u003eProduct Features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFour sorting shapes and characters for posting in the house\u003c\/li\u003e\n\u003cli\u003eSet contains: 4x shape sorting characters and 1x shape sorting house\u003c\/li\u003e\n\u003cli\u003eTurn the characters to hear the fun clicking sounds\u003c\/li\u003e\n\u003cli\u003eCarry handle for on the go fun\u003c\/li\u003e\n\u003cli\u003eOpen the back door to take out the shapes and post again\u003c\/li\u003e\n\u003cli\u003eHelps with the development of fine motor skills\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 22.5cm (H) x 24cm (W) x 18.5cm (D)\u003c\/li\u003e\n\u003cli\u003ePackaging dimensions: 24cm (H) x 27cm (W) x 24cm (D)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv class=\"specifications item\"\u003e\n\u003ch3 class=\"item_header\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul class=\"item_content\"\u003e\n\u003cli\u003e\u003cul class=\"product_age\"\u003e\u003cli\u003e\n\u003cspan\u003eAge:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel class=\"product_age\"\u003e12 months - 3 years\u003c\/label\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHeight:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e24.0 cm\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eWidth:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e27.0 cm\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eDepth:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e24.0 cm\u003c\/label\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184148857010,"sku":"ELC149389**","price":40.17,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/ELC149389__13853.1633697151.1280.1280.jpg?v=1773459440"},{"product_id":"elc-monty-monkey-and-his-motor-car","title":"ELC - Monty Monkey and His Motor Car","description":"\u003cp\u003eWelcome a new cheeky addition into your home with this Early Learning Centre Monty Monkey and His Motor Car.\u003c\/p\u003e\u003cp\u003eMonty the adorable cheeky Monkey is always ready for adventures. Pop Monty in his colourful car for a fun ride and drive him around. Where will you go first? Give the car a big push then see where he ends. Fetch the car and try again.\u003c\/p\u003e\u003cp\u003eMonty's arms, legs and head move and click and has soft textured ears -great for stimulating little one's senses. Pushing the car is a great way for toddlers to enjoy being active and develop their motor skills.\u003c\/p\u003e\u003cp\u003eProduct Features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCartoon monkey figure in colourful car\u003c\/li\u003e\n\u003cli\u003eSet contains: 1x Monty monkey and 1x car\u003c\/li\u003e\n\u003cli\u003eClicking head, arms and legs\u003c\/li\u003e\n\u003cli\u003eSoft textured ears\u003c\/li\u003e\n\u003cli\u003eHelps with fine motor skills and dexterity\u003c\/li\u003e\n\u003cli\u003eEncourages imaginative play and developing social skills\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 11cm (H) x 13cm (W) x 15cm (D)\u003c\/li\u003e\n\u003cli\u003ePackaging dimensions: 18cm (H) x 23.5cm (W) x 13cm (D)\u003c\/li\u003e\n\u003c\/ul\u003eSpecifications\u003cdiv class=\"specifications item\"\u003e\u003cul class=\"item_content\"\u003e\n\u003cli\u003e\u003cul class=\"product_age\"\u003e\u003cli\u003e\n\u003cspan\u003eAge:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel class=\"product_age\"\u003e12 months - 3 years\u003c\/label\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHeight:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e18.0 cm\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eWidth:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e23.5 cm\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eDepth:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e13.0 cm\u003c\/label\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184148922546,"sku":"ELC149388**","price":31.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/http_2525253A_2525252F_2525252Fstatic.theiconic.com.au_2525252Fp_2525252Fearly-learning-centre-8491-6710821-1__89111.1772170652.1280.1280.jpg?v=1773459442"},{"product_id":"elc-rosie-rabbit-and-her-motor-car","title":"ELC - Rosie Rabbit and Her Motor Car","description":"\u003cp\u003eIf you're looking for a loveable new friend to add to your collection, look no further than this Early Learning Centre Rosie Rabbit and Her Motor Car.\u003c\/p\u003e\u003cp\u003eThis adorable little Rabbit is called Rosie, and she can't wait to have endless fun with you! With her cute little pink car, you'll be able to push Rosie on little adventures around the house together. Pop Rosie in the car and go for a drive around the room. Give the car a big push and see how far it goes. Then fetch the car and try again. You can also click Rosie's legs and help her hop around the room.\u003c\/p\u003e\u003cp\u003ePushing your car is a great way for your toddler to enjoy being active and helps develop both your fine motor skills and hand-eye coordination.\u003c\/p\u003e\u003cp\u003eProduct Features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAdorable rabbit figure and car\u003c\/li\u003e\n\u003cli\u003eSet contains: 1x Rosie rabbit and 1x car\u003c\/li\u003e\n\u003cli\u003eRabbit with movable clicking arms, legs and head\u003c\/li\u003e\n\u003cli\u003eBring your toy to life and explore your imagination\u003c\/li\u003e\n\u003cli\u003eHelps develop fine motor skills and hand-eye coordination\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 11cm (H) x 13cm (W) x 15cm (D)\u003c\/li\u003e\n\u003cli\u003ePackaging dimensions: 18cm (H) x 23.5cm (W) x 13cm (D)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv class=\"specifications item\"\u003e\n\u003ch3 class=\"item_header\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul class=\"item_content\"\u003e\n\u003cli\u003e\u003cul class=\"product_age\"\u003e\u003cli\u003e\n\u003cspan\u003eAge:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel class=\"product_age\"\u003e12 months - 3 years\u003c\/label\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHeight:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e18.0 cm\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eWidth:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e23.5 cm\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eDepth:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel\u003e13.0 cm\u003c\/label\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184148988082,"sku":"ELC149387","price":31.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/ELC149387__44562.1633697764.1280.1280.png?v=1773459444"},{"product_id":"elc-baby-flutter-balls","title":"ELC - Baby Flutter Balls","description":"\u003cp\u003eRoll the Early Learning Centre Baby Flutter Balls along the floor and watch them spin and twirl.\u003c\/p\u003e\u003cp\u003ePerfect for little hands, these light and durable balls are great encouraging baby to move and enjoy sensory stimulation. Each ball has a different activity. Shake to make the beads move around the ball for a soft rattling sound and watch the different patterns and movements of each ball. As baby learns to crawl and develop their motor skills, roll the balls along the floor.\u003c\/p\u003e\u003cp\u003eProduct Features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSet of 4 balls for sensory stimulation\u003c\/li\u003e\n\u003cli\u003eSet contains: 4x baby flutter balls\u003c\/li\u003e\n\u003cli\u003eMirror to reflect light\u003c\/li\u003e\n\u003cli\u003eBeads to shake\u003c\/li\u003e\n\u003cli\u003eEncourages baby to crawl and physical development\u003c\/li\u003e\n\u003cli\u003eHelps develop hand to eye coordination\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 6cm (H) x 6cm (W) x 6cm (D)\u003c\/li\u003e\n\u003cli\u003ePackaging dimensions: 22cm (H) x 9cm (W) x 9cm (D)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul class=\"item_content\"\u003e\u003cli\u003e\u003cul class=\"product_age\"\u003e\u003cli\u003e\n\u003cspan\u003eAge:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003clabel class=\"product_age\"\u003e6 - 18 months\u003c\/label\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47184385573042,"sku":"ELC200383","price":17.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/551783-Primary-1200Wx1200H_context_bWFzdGVyfGltYWdlc3w4OTAwMnxpbWFnZS9qcGVnfGltYWdlcy9oZTYvaDM1LzExMzU0NDAxMjQzMTY2LmpwZ3wyYjgxZjhmYWE2MGYwNjQ0N2U0NDFjOGZjMGNjMzlkNmRmNTUyNjY3NWQ3YTZk.jpg?v=1773464157"},{"product_id":"elc-sensory-ball-pit","title":"ELC - Sensory Ball Pit","description":"\u003cp\u003eChildren will have so much fun playing with this amazing and award-winning Early Learning Centre Sensory Ball Pit.\u003c\/p\u003e\u003cp\u003eThis Ball Pit is a safe and exciting place for little ones to sit, roll and play. Perfect for hands-on fun and learning games, it features 20 included colourful balls. Your child can touch the soft textures and explore ball pit. They can also learn how to post the balls for even more fun or play peek-a-boo with the mesh panels. The outside features ribbons for grasping on to for extra-interactive playtimes.\u003c\/p\u003e\u003cp\u003eGrown-ups will love that this Sensory Ball Pit encourages curiosity through being active, exploring and communicating.\u003c\/p\u003e\u003cp\u003eProduct Features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCircular ball pit containing colourful balls with mesh sides and ball posting holes\u003c\/li\u003e\n\u003cli\u003eFolds easily for storage\u003c\/li\u003e\n\u003cli\u003eExtra-safe foam supports to keep the ball pit upright. Please note: these should be stored safely and not bent\u003c\/li\u003e\n\u003cli\u003eEncourages movement and exploration\u003c\/li\u003e\n\u003cli\u003eGood Play Guide Recommended\u003c\/li\u003e\n\u003cli\u003eIncludes: 1 x ball pit and 20 x coloured play balls\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 30cm (H) x 80cm (W) x 80cm (D)\u003c\/li\u003e\n\u003cli\u003ePackaging dimensions: 34cm (H) x 30cm (W) x 11cm (D)\u003c\/li\u003e\n\u003cli\u003eSuitable for ages 6 months +\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47185570463922,"sku":"ELC200539","price":49.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/554523-554523-2__93405.1750216365.1280.1280.jpg?v=1773489898"},{"product_id":"elc-black-white-look-at-me-mirror","title":"ELC - Black \u0026 White Look at Me Mirror","description":"\u003cdiv id=\"itemText\"\u003e\n\u003cp\u003eBaby will love smiling and waving to themselves through the fun and engaging Sensory Baby Mirror from Early Learning Centre.\u003c\/p\u003e\n\u003cp\u003eFold each side to form a triangle and velcro shut for a sturdy free-standing mirror or use the tactile colourful ribbons to tie it to other surfaces. It’s flexible design means baby can be kept entertained in the car when out and about or at home for tummy time play. Can you see yourself in the large shiny mirror? Look at all the patterns and friendly characters! Shake the rattle to see the colourful beads swirl around! Touch the patterns to hear the crinkle sounds.\u003c\/p\u003e\n\u003cp\u003eDesigned specifically with high contrast black and white patterns to attract baby’s attention and help develop their focus. Grownups will love encouraging their little one’s early visual development through sensory stimulation.\u003c\/p\u003e\n\u003cp\u003eProduct features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes: 1x black and white sensory baby mirror\u003c\/li\u003e\n\u003cli\u003eBlack and white sensory mirror\u003c\/li\u003e\n\u003cli\u003eBlack and white graphics\u003c\/li\u003e\n\u003cli\u003eTactile ribbons\u003c\/li\u003e\n\u003cli\u003eRattle with colourful beads\u003c\/li\u003e\n\u003cli\u003eTouch to hear crinkle sounds\u003c\/li\u003e\n\u003cli\u003eGreat for on the go entertainment\u003c\/li\u003e\n\u003cli\u003eStimulates baby’s senses\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 20cm (H) x 27cm (W) x 6cm (D)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAges: 0m+\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"item-catalogues\"\u003e \u003c\/div\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47185911742642,"sku":"ELC200850","price":39.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/ELC200850_5000x__34620.1760611751.1280.1280.jpg?v=1773495431"},{"product_id":"elc-blossom-farm-baby-wrist-rattles","title":"ELC - Blossom Farm Baby Wrist Rattles","description":"\u003cp data-start=\"140\" data-end=\"428\"\u003eDelight little ones with the adorable ELC Blossom Farm Baby Wrist Rattles. Designed especially for babies from birth, these soft and colourful wrist rattles feature cute farm animal characters including a cuddly chick and cow to encourage sensory exploration and early developmental play.\u003c\/p\u003e\u003cp data-start=\"430\" data-end=\"744\"\u003eEasy to attach to baby’s wrists, these gentle rattles create soft sounds and movement that help stimulate sight, touch, hearing, and hand awareness. The bright colours, varied textures, and friendly characters encourage babies to reach, wave, grab, and explore while supporting sensory and motor skill development.\u003c\/p\u003e\u003cp data-start=\"746\" data-end=\"890\"\u003eMade from soft baby-friendly materials, the Blossom Farm Baby Wrist Rattles are perfect for tummy time, pram outings, and everyday sensory play.\u003c\/p\u003e\u003ch3 data-section-id=\"9lokap\" data-start=\"892\" data-end=\"906\"\u003eFeatures\u003c\/h3\u003e\u003cul data-start=\"907\" data-end=\"1298\"\u003e\n\u003cli data-section-id=\"brxcu9\" data-start=\"907\" data-end=\"959\"\u003eSoft baby wrist rattles with farm animal designs\u003c\/li\u003e\n\u003cli data-section-id=\"rz8q11\" data-start=\"960\" data-end=\"1006\"\u003eIncludes adorable chick and cow characters\u003c\/li\u003e\n\u003cli data-section-id=\"17otfs5\" data-start=\"1007\" data-end=\"1057\"\u003eGentle rattling sounds for sensory stimulation\u003c\/li\u003e\n\u003cli data-section-id=\"4rqgkt\" data-start=\"1058\" data-end=\"1103\"\u003eEncourages reaching, waving, and movement\u003c\/li\u003e\n\u003cli data-section-id=\"pf7oqh\" data-start=\"1104\" data-end=\"1152\"\u003eSupports sensory and motor skill development\u003c\/li\u003e\n\u003cli data-section-id=\"azntcx\" data-start=\"1153\" data-end=\"1207\"\u003eBright colours and varied textures for exploration\u003c\/li\u003e\n\u003cli data-section-id=\"yxwaco\" data-start=\"1208\" data-end=\"1252\"\u003eSoft comfortable baby-friendly materials\u003c\/li\u003e\n\u003cli data-section-id=\"14jg79u\" data-start=\"1253\" data-end=\"1298\"\u003ePerfect for tummy time and on-the-go play\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3 data-section-id=\"e5mrjc\" data-start=\"1300\" data-end=\"1320\"\u003eSpecifications\u003c\/h3\u003e\u003cul data-start=\"1321\" data-end=\"1457\"\u003e\n\u003cli data-section-id=\"1c21lhf\" data-start=\"1321\" data-end=\"1335\"\u003eBrand: ELC\u003c\/li\u003e\n\u003cli data-section-id=\"k1oxgf\" data-start=\"1336\" data-end=\"1364\"\u003eCollection: Blossom Farm\u003c\/li\u003e\n\u003cli data-section-id=\"1of2gfv\" data-start=\"1365\" data-end=\"1401\"\u003eProduct Type: Baby Wrist Rattles\u003c\/li\u003e\n\u003cli data-section-id=\"xnzpgu\" data-start=\"1402\" data-end=\"1425\"\u003eTheme: Farm Animals\u003c\/li\u003e\n\u003cli data-section-id=\"10xtsvw\" data-start=\"1426\" data-end=\"1457\"\u003eRecommended Age: 0 Months +\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47544242733234,"sku":"ELC200765","price":21.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/elc-blossom-farm-baby-wrist-rattles__54762.1779949054.1280.1280.jpg?v=1780396086"},{"product_id":"elc-black-white-sensory-baby-panda-rattle","title":"ELC - Black \u0026 White Sensory Baby Panda Rattle","description":"\u003cp data-start=\"158\" data-end=\"503\"\u003eStimulate baby’s early senses with the adorable ELC Black \u0026amp; White Sensory Baby Panda Rattle. Specially designed for babies from birth, this soft panda-themed sensory toy features high-contrast black and white colours, colourful ribbon tags, and a clear rattle ring with bright beads to encourage sensory exploration and early developmental play.\u003c\/p\u003e\u003cp data-start=\"505\" data-end=\"837\"\u003eThe lightweight easy-to-hold design helps little hands grasp, shake, and explore while the gentle rattling sounds support auditory development and hand-eye coordination. The high-contrast colours are ideal for attracting baby’s attention during the early months, while the soft plush textures provide comforting tactile stimulation.\u003c\/p\u003e\u003cp data-start=\"839\" data-end=\"1015\"\u003ePerfect for tummy time, pram outings, and everyday sensory play, this cute panda rattle is designed to support baby’s first sensory experiences through sight, sound, and touch.\u003c\/p\u003e\u003ch3 data-section-id=\"9lokap\" data-start=\"1017\" data-end=\"1031\"\u003eFeatures\u003c\/h3\u003e\u003cul data-start=\"1032\" data-end=\"1385\"\u003e\n\u003cli data-section-id=\"1vufg29\" data-start=\"1032\" data-end=\"1066\"\u003eSoft panda sensory baby rattle\u003c\/li\u003e\n\u003cli data-section-id=\"q60unt\" data-start=\"1067\" data-end=\"1108\"\u003eHigh-contrast black and white colours\u003c\/li\u003e\n\u003cli data-section-id=\"11z9c0y\" data-start=\"1109\" data-end=\"1159\"\u003eGentle rattling beads for auditory stimulation\u003c\/li\u003e\n\u003cli data-section-id=\"1b9sygs\" data-start=\"1160\" data-end=\"1209\"\u003eColourful ribbon tags for tactile exploration\u003c\/li\u003e\n\u003cli data-section-id=\"10gdc4m\" data-start=\"1210\" data-end=\"1246\"\u003eLightweight easy-to-grasp design\u003c\/li\u003e\n\u003cli data-section-id=\"fsh07p\" data-start=\"1247\" data-end=\"1297\"\u003eEncourages sensory and motor skill development\u003c\/li\u003e\n\u003cli data-section-id=\"1cv2sg9\" data-start=\"1298\" data-end=\"1341\"\u003eSoft plush textures for comforting play\u003c\/li\u003e\n\u003cli data-section-id=\"13r3e5g\" data-start=\"1342\" data-end=\"1385\"\u003eIdeal for tummy time and on-the-go play\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3 data-section-id=\"e5mrjc\" data-start=\"1387\" data-end=\"1407\"\u003eSpecifications\u003c\/h3\u003e\u003cul data-start=\"1408\" data-end=\"1558\"\u003e\n\u003cli data-section-id=\"1c21lhf\" data-start=\"1408\" data-end=\"1422\"\u003eBrand: ELC\u003c\/li\u003e\n\u003cli data-section-id=\"1kvthkc\" data-start=\"1423\" data-end=\"1460\"\u003eProduct Type: Baby Sensory Rattle\u003c\/li\u003e\n\u003cli data-section-id=\"vce796\" data-start=\"1461\" data-end=\"1478\"\u003eDesign: Panda\u003c\/li\u003e\n\u003cli data-section-id=\"17h7o9h\" data-start=\"1479\" data-end=\"1525\"\u003eFeatures: Rattle ring and sensory textures\u003c\/li\u003e\n\u003cli data-section-id=\"1nh4irr\" data-start=\"1526\" data-end=\"1558\"\u003eRecommended Age: 0–12 Months\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47544242831538,"sku":"ELC200846","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/elc-black-white-sensory-baby-panda-rattle__05176.1779949686.1280.1280.jpg?v=1780396087"},{"product_id":"elc-black-white-sensory-baby-rainmaker","title":"ELC - Black \u0026 White Sensory Baby Rainmaker","description":"\u003cp data-start=\"152\" data-end=\"449\"\u003eStimulate baby’s senses with the ELC Black \u0026amp; White Sensory Baby Rainmaker. Designed especially for babies from birth, this engaging sensory toy features high-contrast black and white patterns, colourful ribbons, soft textures, and cascading beads that create soothing rain-like sounds during play.\u003c\/p\u003e\u003cp data-start=\"451\" data-end=\"734\"\u003eAs babies shake and turn the rainmaker, the colourful beads tumble through the spiral tube to encourage visual tracking, auditory development, and hand-eye coordination. The lightweight easy-to-hold design makes it perfect for little hands to grasp, shake, and explore independently.\u003c\/p\u003e\u003cp data-start=\"736\" data-end=\"923\"\u003eThe combination of soft fabrics, crinkly textures, and gentle sounds helps support sensory development while keeping babies entertained during tummy time, pram outings, and everyday play.\u003c\/p\u003e\u003ch3 data-section-id=\"9lokap\" data-start=\"925\" data-end=\"939\"\u003eFeatures\u003c\/h3\u003e\u003cul data-start=\"940\" data-end=\"1318\"\u003e\n\u003cli data-section-id=\"7ljdxg\" data-start=\"940\" data-end=\"976\"\u003eSensory rainmaker toy for babies\u003c\/li\u003e\n\u003cli data-section-id=\"1bl6mc0\" data-start=\"977\" data-end=\"1017\"\u003eHigh-contrast black and white design\u003c\/li\u003e\n\u003cli data-section-id=\"kig5vm\" data-start=\"1018\" data-end=\"1070\"\u003eCascading colourful beads create soothing sounds\u003c\/li\u003e\n\u003cli data-section-id=\"12sym2u\" data-start=\"1071\" data-end=\"1125\"\u003eEncourages sensory exploration and visual tracking\u003c\/li\u003e\n\u003cli data-section-id=\"3bl4ry\" data-start=\"1126\" data-end=\"1177\"\u003eSupports hand-eye coordination and motor skills\u003c\/li\u003e\n\u003cli data-section-id=\"3876jx\" data-start=\"1178\" data-end=\"1221\"\u003eSoft textures and colourful ribbon tags\u003c\/li\u003e\n\u003cli data-section-id=\"1qit121\" data-start=\"1222\" data-end=\"1274\"\u003eLightweight easy-to-hold design for little hands\u003c\/li\u003e\n\u003cli data-section-id=\"1eulc10\" data-start=\"1275\" data-end=\"1318\"\u003eGreat for tummy time and on-the-go play\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3 data-section-id=\"e5mrjc\" data-start=\"1320\" data-end=\"1340\"\u003eSpecifications\u003c\/h3\u003e\u003cul data-start=\"1341\" data-end=\"1500\"\u003e\n\u003cli data-section-id=\"1c21lhf\" data-start=\"1341\" data-end=\"1355\"\u003eBrand: ELC\u003c\/li\u003e\n\u003cli data-section-id=\"hsxrhw\" data-start=\"1356\" data-end=\"1390\"\u003eProduct Type: Baby Sensory Toy\u003c\/li\u003e\n\u003cli data-section-id=\"1c5h12c\" data-start=\"1391\" data-end=\"1412\"\u003eDesign: Rainmaker\u003c\/li\u003e\n\u003cli data-section-id=\"1wuq185\" data-start=\"1413\" data-end=\"1468\"\u003eFeatures: Bead tube, soft textures, sensory ribbons\u003c\/li\u003e\n\u003cli data-section-id=\"10xtsvw\" data-start=\"1469\" data-end=\"1500\"\u003eRecommended Age: 0 Months +\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47544242897074,"sku":"ELC200847","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/elc-black-white-sensory-baby-rainmaker.__59519.1779950511.1280.1280.jpg?v=1780396089"},{"product_id":"elc-black-white-sensory-square","title":"ELC - Black \u0026 White Sensory Square","description":"\u003cp data-start=\"136\" data-end=\"449\"\u003eSupport baby’s early sensory development with the ELC Black \u0026amp; White Sensory Square. Designed especially for newborns and young babies, this soft sensory comfort toy features high-contrast black and white patterns, textured fabrics, colourful ribbon tags, and a handy teething ring for endless sensory exploration.\u003c\/p\u003e\u003cp data-start=\"451\" data-end=\"778\"\u003eThe mix of textures encourages babies to touch, squeeze, scrunch, and explore while helping develop fine motor skills, hand-eye coordination, and tactile awareness. The high-contrast patterns are perfect for attracting baby’s attention during the early months, while the colourful ribbon tags provide extra sensory stimulation.\u003c\/p\u003e\u003cp data-start=\"780\" data-end=\"921\"\u003eLightweight and easy for little hands to hold, this sensory square is ideal for tummy time, pram outings, travel, and everyday soothing play.\u003c\/p\u003e\u003ch3 data-section-id=\"9lokap\" data-start=\"923\" data-end=\"937\"\u003eFeatures\u003c\/h3\u003e\u003cul data-start=\"938\" data-end=\"1305\"\u003e\n\u003cli data-section-id=\"18ptfuo\" data-start=\"938\" data-end=\"977\"\u003eSoft sensory comfort toy for babies\u003c\/li\u003e\n\u003cli data-section-id=\"kykv95\" data-start=\"978\" data-end=\"1020\"\u003eHigh-contrast black and white patterns\u003c\/li\u003e\n\u003cli data-section-id=\"1ldkcet\" data-start=\"1021\" data-end=\"1074\"\u003eMultiple textured fabrics for tactile exploration\u003c\/li\u003e\n\u003cli data-section-id=\"nx0ywn\" data-start=\"1075\" data-end=\"1124\"\u003eColourful ribbon tags for sensory stimulation\u003c\/li\u003e\n\u003cli data-section-id=\"3wpppu\" data-start=\"1125\" data-end=\"1161\"\u003eIncludes easy-grip teething ring\u003c\/li\u003e\n\u003cli data-section-id=\"1v16qiu\" data-start=\"1162\" data-end=\"1220\"\u003eEncourages fine motor skills and hand-eye coordination\u003c\/li\u003e\n\u003cli data-section-id=\"1x83nul\" data-start=\"1221\" data-end=\"1261\"\u003eLightweight and baby-friendly design\u003c\/li\u003e\n\u003cli data-section-id=\"1eulc10\" data-start=\"1262\" data-end=\"1305\"\u003eGreat for tummy time and on-the-go play\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3 data-section-id=\"e5mrjc\" data-start=\"1307\" data-end=\"1327\"\u003eSpecifications\u003c\/h3\u003e\u003cul data-start=\"1328\" data-end=\"1487\"\u003e\n\u003cli data-section-id=\"1c21lhf\" data-start=\"1328\" data-end=\"1342\"\u003eBrand: ELC\u003c\/li\u003e\n\u003cli data-section-id=\"hsxrhw\" data-start=\"1343\" data-end=\"1377\"\u003eProduct Type: Baby Sensory Toy\u003c\/li\u003e\n\u003cli data-section-id=\"1rmow8e\" data-start=\"1378\" data-end=\"1404\"\u003eDesign: Sensory Square\u003c\/li\u003e\n\u003cli data-section-id=\"1r9mty0\" data-start=\"1405\" data-end=\"1455\"\u003eFeatures: Textures, ribbon tags, teething ring\u003c\/li\u003e\n\u003cli data-section-id=\"10xtsvw\" data-start=\"1456\" data-end=\"1487\"\u003eRecommended Age: 0 Months +\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47544242995378,"sku":"ELC200848","price":16.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/elc-black-white-sensory-square__29030.1779953909.1280.1280.jpg?v=1780396091"},{"product_id":"elc-black-white-sensory-book","title":"ELC - Black \u0026 White Sensory Book","description":"\u003cp data-start=\"137\" data-end=\"487\"\u003eEncourage early sensory learning with the ELC Black \u0026amp; White Sensory Baby Book. Specially designed for babies from birth, this soft interactive cloth book features high-contrast black and white patterns, colourful pages, crinkle sounds, textured fabrics, ribbon tags, and a baby-safe pram ring to support sensory exploration and early development.\u003c\/p\u003e\u003cp data-start=\"489\" data-end=\"904\"\u003ePerfect for tummy time, pram play, and quiet sensory activities, the soft pages encourage babies to touch, grasp, explore, and turn pages while helping develop fine motor skills, visual tracking, and hand-eye coordination. The high-contrast patterns are ideal for attracting baby’s attention during the early months, while the crinkly textures and sensory elements provide engaging tactile and auditory stimulation.\u003c\/p\u003e\u003cp data-start=\"906\" data-end=\"1068\"\u003eLightweight and easy for little hands to hold, this adorable sensory book is designed to support baby’s first sensory experiences through touch, sight, and sound.\u003c\/p\u003e\u003ch3 data-section-id=\"9lokap\" data-start=\"1070\" data-end=\"1084\"\u003eFeatures\u003c\/h3\u003e\u003cul data-start=\"1085\" data-end=\"1456\"\u003e\n\u003cli data-section-id=\"ewrwk9\" data-start=\"1085\" data-end=\"1123\"\u003eSoft sensory cloth book for babies\u003c\/li\u003e\n\u003cli data-section-id=\"kykv95\" data-start=\"1124\" data-end=\"1166\"\u003eHigh-contrast black and white patterns\u003c\/li\u003e\n\u003cli data-section-id=\"8ss5b1\" data-start=\"1167\" data-end=\"1214\"\u003eCrinkle sounds and textured sensory fabrics\u003c\/li\u003e\n\u003cli data-section-id=\"1b9sygs\" data-start=\"1215\" data-end=\"1264\"\u003eColourful ribbon tags for tactile exploration\u003c\/li\u003e\n\u003cli data-section-id=\"1x51cwp\" data-start=\"1265\" data-end=\"1301\"\u003eIncludes baby-safe pram ring\u003c\/li\u003e\n\u003cli data-section-id=\"1rvd96q\" data-start=\"1302\" data-end=\"1358\"\u003eEncourages sensory development and fine motor skills\u003c\/li\u003e\n\u003cli data-section-id=\"1vbuw00\" data-start=\"1359\" data-end=\"1408\"\u003eLightweight and easy for little hands to hold\u003c\/li\u003e\n\u003cli data-section-id=\"y56iv6\" data-start=\"1409\" data-end=\"1456\"\u003eGreat for tummy time, pram play, and travel\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3 data-section-id=\"e5mrjc\" data-start=\"1458\" data-end=\"1478\"\u003eSpecifications\u003c\/h3\u003e\u003cul data-start=\"1479\" data-end=\"1622\"\u003e\n\u003cli data-section-id=\"1c21lhf\" data-start=\"1479\" data-end=\"1493\"\u003eBrand: ELC\u003c\/li\u003e\n\u003cli data-section-id=\"1ln5gdf\" data-start=\"1494\" data-end=\"1535\"\u003eProduct Type: Baby Sensory Cloth Book\u003c\/li\u003e\n\u003cli data-section-id=\"11kbz0p\" data-start=\"1536\" data-end=\"1589\"\u003eFeatures: Crinkle textures, ribbons, pram attachment ring\u003c\/li\u003e\n\u003cli data-section-id=\"1nh4irr\" data-start=\"1590\" data-end=\"1622\"\u003eRecommended Age: 0–12 Months\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELC","offers":[{"title":"Default Title","offer_id":47544245092530,"sku":"ELC200849","price":29.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8516\/6258\/files\/elc-black-white-sensory-baby-book__84732.1779954673.1280.1280.jpg?v=1780396107"}],"url":"https:\/\/discounttoyco.com.au\/collections\/toys-baby-toys.oembed","provider":"Discount Toy Co","version":"1.0","type":"link"}